Sue Duke Energy

When a non-profit wants to amplify its message, it needs a cohesive campaign that’s more than just a website. It requires a unified approach to branding, web advertising and digital presence. Brandcentric partnered with NC WARN to create a campaign that did just that.

The initial phase involved a deep collaboration between our teams to define the campaign’s core purpose. This went beyond building a website — we developed a strategy that included branding, a powerful website and a web advertising plan designed to maximize reach and impact.

We knew NC WARN needed a look and feel that was both urgent and compelling. Our design team worked to craft a visual identity that communicated the organization’s mission and created a powerful narrative to engage their audience. This strategic design approach was applied across the website and all web advertising to ensure a cohesive and memorable brand experience.

With a clear strategy and finalized designs, our development team built a website that was more than just visually appealing — it was built for performance. We focused on creating a secure, user-friendly experience that would serve as the central hub for the brand and the campaign.

We launched a targeted web advertising campaign to drive traffic and build a wider audience. The ads were designed to be visually consistent with the new branding and website, effectively extending the campaign’s reach and engaging new supporters.