snapWerx
We designed and developed a website for snapWerx, a Charlotte-area architectural photography company that stands out with its excellent customer service and simple, affordable pricing for business-to-business clients.
Project Overview
The process began with a deep dive into snapWerx’s business. Brandcentric met with snapWerx’s team to understand their goals, target audience (e.g., architects, construction companies, real estate developers), brand identity and the specific needs of their website. We analyzed snapWerx’s competitors and the architectural photography industry to create a strategic plan.
Architectural photography is a highly visual field. Brandcentric worked with snapWerx to organize and curate their portfolio, ensuring the highest quality images are showcased in the most effective way. We also focused on the website’s copy, ensuring it clearly communicates snapWerx’s value proposition and services. The brand identity — including the logo, color palette, and typography — would be a crucial element to reinforce a professional and creative image.
The design phase focused on creating a user-friendly and aesthetically pleasing experience. For a photography company, this means a minimalist and clean design that allows the images to take center stage.
Once the design was approved, Brandcentric’s developers built and launched the website. We used a content management system to make it easy for snapWerx to update their portfolio and other content after launch and offer ongoing support to ensure the website continues to perform well.
