Paradise Pointe
Brandcentric serves all the digital and print design needs for Paradise Pointe, a luxury resort-style assisted living and memory care community in Ormond Beach, FL.
Project Overview
Navigating the marketing needs of a luxury senior living community requires a specialized approach that speaks to both residents and their families. At Brandcentric, we’ve had the privilege of serving as the full-service design partner for Paradise Pointe, a premier assisted living and memory care community in Ormond Beach, FL.
We understand that Paradise Pointe’s brand promise is to offer a resort-style experience and compassionate, professional care. Our work has focused on translating that promise into every piece of their communication.
We designed and developed a beautiful, user-friendly website that serves as a virtual front door to the community. The site highlights the luxurious amenities and welcoming atmosphere, while also providing critical information about their assisted living and memory care services. The goal is to make the online experience as inviting and reassuring as a personal tour.
To reach their specific audience, we create compelling print and digital advertising campaigns that showcase the elegant lifestyle and high-quality care at Paradise Pointe. These ads are strategically crafted to resonate with both seniors and their adult children who are often involved in the decision-making process.
From beautifully designed brochures and floor plans to informational flyers and branded materials, we ensure that every piece of print collateral reflects the premium nature of the community. This includes everything needed to support their sales and marketing efforts, providing a consistent and polished brand identity across all touchpoints.
By providing a full spectrum of design services, Brandcentric helps Paradise Pointe build trust and connect with the families who are seeking a safe, vibrant, and luxurious home for their loved ones.