Lionshare Marketing

Lionshare Marketing is a company that specializes in healthcare data analytics and marketing automation. Their work involves developing and executing multi-touch direct mail campaigns, print collateral and digital needs for newcomers. Lionshare Marketing utilizes us for designing newcomer print marketing collateral for healthcare clients.

Brandcentric is the creative and design partner, translating Lionshare’s data-driven strategy into tangible, effective print collateral. Lionshare, in turn, handles the data science, campaign management, and fulfillment, creating a full-service, results-oriented solution for the healthcare provider.

As the data analytics expert, Lionshare would initiate the process. They would have already identified the target audience — newcomers to a market area — and segmented them based on factors like demographics, family size and potential healthcare needs.

Lionshare provides Brandcentric with a comprehensive brief that includes audience insights, key messaging, campaign structure, technical specifications and brand guidelines. Our designers take the strategic brief and develop creative concepts that focus on visual elements and messaging that are “clear, concise and uncluttered” and that reflect the healthcare provider’s brand.

Brandcentric finalizes the designs for print, ensuring all files are correctly formatted, color-calibrated and ready for a commercial printer. We then hand off the design templates to Lionshare, who would then integrate their data (names, addresses, unique codes) into the designs for large-scale, automated printing.

Lionshare would then use this data to provide a comprehensive report back to their healthcare client, demonstrating the campaign’s success in ROI.