AMS Performance
We designed and developed the website for AMS Performance, a leader in turbocharged automotive performance.
Project Overview
The first step involved Brandcentric’s team conducting a deep dive with AMS Performance with the aim to understand the brand’s core identity — one of precision engineering and high-performance.
Once the strategy was in place, the design team began creating a user-centric experience. For a parts manufacturer, this is crucial. The design would be sleek and modern, reflecting the high-tech nature of their products.
With the designs approved, the development team built out the website. We focused on performance, security and scalability to handle a large and growing product catalog.
After extensive testing, the new website was launched. However, the process doesn’t end there. Brandcentric provided ongoing support and monitored key performance indicators. This data-driven approach allows for continuous optimization, ensuring the website remains a powerful tool for driving sales and solidifying AMS Performance’s reputation in the competitive automotive aftermarket.
